Here’s part 2 of our handy word avoidance list. Enjoy!
Prestigious: Usually related to awards of some sort of event and vastly overinflated. The Oscars and the Nobel Peace Prize, yes. The best Teignmouth Easter Bonnet, no.
Impressive: usually used to describe something completely the opposite
‘The next wave of’: next
Pioneering: again, be careful of over use of this unless the product or service really is a game changer
Critically or internationally acclaimed: Unless you’re talking about a household name, you’re probably exaggerating
‘Has won praise’ : from whom?
Groundbreaking: not unless it really is, in which case ‘the first’ is often as good
The brainchild of…’ : idea?
High profile : as opposed to ‘low profile’? Well known
Eagerly anticipated : Your best friend is looking forward to it
Renowned: well known
Winning formula: Usually used to describe something that’s actually quite dull. A last grasp at making it sound interesting
List compiled with a nod to the talented Janet Murray